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Print & Digital

"Keys to Success"

PROJECT

How do we show students that college is not the only route after high school?

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Solutions

We actually included a team of student advisors in the UX design process.

Our product included easy to use short-url links and QR codes combined.

Every-time someone clicks on a website or scans a QR code it gets added to our insight database.

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Challenges

What if the Philadelphia high school students don't use the product?

How do I create something that works powerfully in both print and digital formats?

How do we track utilization and impact? 

My Role

Transform a draft into a visually engaging product that has become a resource for 35,000 high schoolers.

  • 25 PDF Page Layouts

  • 20 Illustrations

  • 67 QR codes

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