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Social Products & Design Heuristics

Design can have a significant impact on the usability and overall user experience of digital social products. Social products allow users to interact with one another in some way, whether through sharing content, messaging, or participating in virtual communities.

Examples of social products include:

  • Social media platforms such as Facebook, Instagram, Twitter, and TikTok

  • Online forums and discussion boards such as Reddit and Quora

  • Social networking sites such as LinkedIn and Meetup

  • Video conferencing and collaboration tools such as Zoom, Skype, and Google Meet

  • Online dating apps such as Tinder, Bumble, and OkCupid

  • Virtual reality and multiplayer games such as Roblox, Minecraft, and World of Warcraft

  • Social news and content sharing sites such as Digg, BuzzFeed, and Medium

  • Social e-commerce platforms such as Poshmark and Depop

  • Social bookmarking sites such as Pinterest and Tumblr

  • DEI Educational resources & Human-Intelligence Dashboards

Design Heuristics are a set of general principles or guidelines that designers use to evaluate and improve the usability of a product or interface. They can help designers make informed decisions about the layout, navigation, and functionality of a product, leading to products that are more intuitive and efficient to use.

Design heuristics can also help identify and eliminate potential usability issues before a product is released, which can save time and resources in the long run. Overall, design heuristics can greatly improve the quality and success of digital products.

Digital product design heuristics refers to the design of digital products, such as websites and mobile apps. These heuristics can be applied to social products for businesses or organizations that aim to solve social or environmental problems, in order to create user-friendly and effective digital products.

Some examples of how digital product design heuristics can be applied to social ventures include (Nielsen Normal Group):

  • Visibility of system status: This heuristic states that the user should always be informed about what is happening with the system. In a social venture, this could mean providing transparent and real-time updates on the progress of a project or campaign.

  • Match between system and the real world: This heuristic states that the language and concepts used in the product should match the user's mental model. For a social venture, this could mean using terminology and imagery that is familiar and relatable to the target audience.

  • User control and freedom: This heuristic states that the user should be able to easily undo or redo actions. In a social venture, this could mean providing clear and simple ways for users to change their donations or participation in a campaign.

  • Consistency and standards: This heuristic states that the product should be consistent with established conventions and standards. For a social venture, this could mean following established design patterns and conventions for digital products that are relevant to the target audience.

By following these and other digital product design heuristics, social ventures can create digital products that are effective in achieving their goals while also being user-friendly.

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